How To Write Sensational Headlines 101

Here are the facts: Based on two recent stud­ies, sea lev­els will rise between 27 inches and 6.6 feet by the end of the century.

Which one of the fol­low­ing head­lines do you think is writ­ten by a scream­ing alarmist eco-terrorist and which one is writ­ten by a level headed editor?

Sea Level Rise May Be Twice More Than Expected

Experts offer scaled-back sea level rise forecast

Nope, no one with an agenda works in the media. Espe­cially no one at the Dis­cov­ery Chan­nel. Michael Reilly is a hack if he really thinks he can take one study that he’s quot­ing from, por­tray it as “expected” and then take a sec­ond study and use it to say sen­sa­tion­al­ist shit like “Good­bye Kiri­bati, the Mal­dives and much of the Nether­lands. Farewell to low-lying cities. See you beneath the sea.” Seri­ously, is this what accounts for sci­en­tific report­ing at the Dis­cov­ery Chan­nel? Ack.

Edward Mur­row must be doing grave gainers.

No Comments

Leave a Reply

Your email is never shared.Required fields are marked *